The Lost City is considered to be one of the most important archaeological sites in South America, as it provides a glimpse into the lives and customs of the Tayrona people. It is also an important symbol of Colombia's cultural heritage and a popular destination for tourists interested in history and adventure.

The Tayrona people, also known as the Tairona, are an indigenous group in northern Colombia who have faced many challenges over the years, including displacement, cultural loss, and poverty. Empowerful Endeavors is working to support the Tayrona people, and donations can play an important role in providing resources and assistance to these communities.